Representatives from Corinthians, Palmeiras, São Paulo, Santos and Juventus met last week at the São Paulo Football Federation to discuss measures in response to the ban on betting advertisements in the city.

One of the proposals could be voted on next week by the city council and would directly affect the city’s clubs.

The meeting brought together 40 professionals from the clubs’ legal, communications and marketing departments, as well as executives from companies in the betting sector. Club officials are concerned about the financial impact of the measures, which could impact sponsorship contracts signed with betting companies.

One of the main concerns is Bill 560/2025, which is currently making its way through the council. The proposal prohibits advertising by betting companies at events in the city of São Paulo. This applies to events organised by public or private entities, whether for-profit or non-profit.

Ban could also extend to jerseys

The bill prohibits signs, banners, or display panels in arenas, gymnasiums, stadiums and other sports event venues. It also bans advertising on public transport, such as the side panel, exterior or the rear window of buses. The bill imposes a fine of BRL50,000 ($10,000) and a ban on hosting events for up to two years.

The proposal does not explicitly prohibit the display of betting brands on team jerseys, but some city councillors want to include this in the bill.

Clubs fear the measure will jeopardise revenue from betting company sponsorships. Corinthians (Esportes da Sorte), Palmeiras (Sportingbet), and São Paulo (Superbet) alone hold contracts worth BRL350 million annually with betting firms.

One concern is the measure might force clubs to host matches outside the city to maintain their advertising agreements.

Stakeholders have yet to determine their response to the bills, with educational campaigns and collective actions on the agenda. Coordination with political leaders in the city of São Paulo is also under way.

Reinaldo Carneiro Bastos, president of the São Paulo Football Federation, expressed concern about the bill, saying: “If the city’s clubs lose this revenue, it will create a disparity that extends to the pitch.”

According to him, advertising from betting companies is a primary revenue source for the clubs. Opponents from other states would be able to retain such advertising, creating a competitive disadvantage, particularly for Corinthians, Palmeiras and São Paulo.

科林蒂安、帕尔梅拉斯、圣保罗、桑托斯和尤文图斯的代表上周在圣保罗足球联合会会面，讨论应对该市禁止博彩广告的措施。

其中一项提案可能于下周由市议会投票表决，并将直接影响该市的俱乐部。

此次会议汇集了各俱乐部法律、传播和市场营销部门的40名专业人士，以及博彩行业公司的高管。俱乐部官员对相关措施的财务影响表示担忧，这可能影响与博彩公司签订的赞助合同。

主要担忧之一是第560/2025号法案，该法案目前正在市议会审议中。该提案禁止博彩公司在圣保罗市举办的活动中投放广告。这适用于公共或私人实体组织的活动，无论是否以营利为目的。

禁令可能延伸至球衣

该法案禁止在竞技场、体育馆、体育场及其他体育赛事场所设置标识、横幅或展示面板。它还禁止在公共交通工具上投放广告，例如公交车的侧面板、外部或后窗。该法案规定罚款50,000雷亚尔（10,000美元），并禁止举办活动最长两年。

该提案并未明确禁止在球队球衣上展示博彩品牌，但一些市议员希望将此纳入法案。

俱乐部担心该措施将危及来自博彩公司赞助的收入。仅科林蒂安（Esportes da Sorte）、帕尔梅拉斯（Sportingbet）和圣保罗（Superbet）就与博彩公司签有每年价值3.5亿雷亚尔的合同。

一个担忧是，该措施可能迫使俱乐部在城市以外举办比赛，以维持其广告协议。

利益相关者尚未确定对相关法案的应对措施，教育宣传活动和集体行动已被提上议程。与圣保罗市政治领导人的协调工作也在进行中。

圣保罗足球联合会主席Reinaldo Carneiro Bastos对该法案表示担忧，他说：“如果该市的俱乐部失去这笔收入，将造成一种延伸到球场上的差距。”

据他所说，博彩公司的广告是俱乐部的主要收入来源。来自其他州的对手将能够保留此类广告，从而造成竞争劣势，尤其是对科林蒂安、帕尔梅拉斯和圣保罗而言。