Spotlight Sports Group has expanded into the games vertical for the first time through a collaboration with the supplier Engage Games.

Announced on Thursday, the strategic partnership will grant Spotlight’s network of global sportsbook operators access to Engage Games’ bespoke games, each built collaboratively with Spotlight’s partners.

It marks Spotlight’s first expansion into gaming, combining the company’s global product and content distribution with Engage Games’ platform and track record in free-to-play and pay-to-play games.

Spotlight said the decision to enter the gaming sphere comes as operators increasingly turn towards free-to-play games as a means of “engagement, retention, reactivation and acquisition”.

The games will include fantasy, predictor, survivor and bet builder mechanics, while racing titles will be powered by Spotlight’s Smart View Engine.

Spotlight’s B2B Growth Director Rob Brown said the deal will expand the company’s offering by combining Engage Games’ games engine with Spotlight’s data, content and global distribution network.

“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”

Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.

“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”

Spotlight’s next phase of growth

Spotlight, the group behind the media outlet Racing Post, hired Adam Gill as its new CTO in June amid continued investment in expanding the company’s product offering.

Gill, who joined from the market research company Savanta, is leading Spotlight’s technology and engineering across the group with a focus on engaging new audiences.

“As Racing Post enters its 40th year, there is a real opportunity to use technology to engage new audiences, deepen the value we deliver to operators and make AI a practical capability across the business,” Gill commented.

 In January, Spotlight outlined its 2026 Racing Innovation strategy, featuring two product releases.

Spotlight introduced its Smart View Tipping Feed and Racing Bet Builder for operators, with both products designed to provide modern, algorithm-driven tools that enhance customer engagement while simplifying the betting experience.

Spotlight Sports Group首次通过与供应商Engage Games合作，进军游戏垂直领域。

周四宣布，这一战略合作将使Spotlight的全球体育博彩运营商网络能够访问Engage Games的定制游戏，每款游戏均与Spotlight的合作伙伴共同打造。

这标志着Spotlight首次进军游戏领域，将公司的全球产品与内容分发能力与Engage Games的平台及其在免费游戏和付费游戏方面的过往业绩相结合。

Spotlight表示，进军游戏领域的决定源于运营商越来越多地将免费游戏作为“互动、留存、激活和获客”的手段。

这些游戏将包含梦幻体育、预测、生存和投注构建器等机制，而赛马类游戏将由Spotlight的Smart View Engine提供支持。

Spotlight的B2B增长总监Rob Brown表示，该协议将通过结合Engage Games的游戏引擎与Spotlight的数据、内容和全球分发网络，扩展公司的产品 offerings。

“此次合作对SSG而言是重要的一步，我们将产品能力延伸至游戏领域，”Brown表示。“在Engage Games，我们找到了一个拥有经过验证的能力、能够为合作伙伴带来真正商业成果的游戏交付方。”

Engage Games创始人Ryan Lawrence补充道：“与SSG合作——全球赛马和体育博彩领域最受信赖的品牌之一——体现了我们所建立的声誉和成果，这也是我们使命中自然而然的下一步，即将更好的游戏体验带给尽可能多的玩家。

“通过SSG的网络，我们现在可以将经过验证的、以绩效为导向的能力呈现给全球的运营商和权利持有人。”

Spotlight的下一阶段增长

Spotlight是媒体机构Racing Post背后的集团，于6月聘请Adam Gill担任新任CTO，这是公司持续投资扩展产品 offerings 的一部分。

Gill从市场研究公司Savanta加入，正在领导Spotlight整个集团的技术和工程工作，重点关注吸引新受众。

“在Racing Post进入第40个年头之际，我们面临着真正的机遇，可以利用技术吸引新受众，深化我们为运营商提供的价值，并使AI成为整个业务的实用能力，”Gill评论道。

 今年1月，Spotlight公布了其2026年赛马创新战略，包含两款产品发布。

Spotlight为运营商推出了Smart View Tipping Feed和Racing Bet Builder，这两款产品均旨在提供现代化的、算法驱动的工具，在提升客户互动的同时简化投注体验。